Healthy Cooking Videos

How To Get Your Health Cooking Video Seen By Your Target Audience On Social Media

Thinking of recreating the success of this video, or trying to make a similar one of your own? If you want to make a big splash on social media, creating videos should be a part of your strategy, because, frankly, getting people to pay attention to anything you say on social media is a daunting prospect these days.

Everything is flooded, and flooding faster than even a couple of years ago. Video works, so it’s no surprise social media is flooded with them, too. And flooded with videos on health cooking is no exception. If you are in the health and wellness industry with a focus on healthy eating, then health cooking videos can work wonders for you.

Why Video Marketing is a Must for Social Media

As a matter of first principles, why on earth should you even be interested in video anyway? For starters, videos simply get noticed. They’re more interesting than text or images themselves and, as proof, videos attract 1200 per cent more engagement than text and images combined. On Instagram, Facebook and TikTok, videos are extra useful because they are essentially built for sharing!

Second, some ideas for health cooking videos – a channel that could appeal to any health-conscious viewers that might be looking for quick, easy and healthy meal ideas. Provide them with nice-looking step-by-step recipes and you’ve caught and kept their attention.

Reach More People with Video

Another key benefit of the video medium here is how it works in conjunction with the algorithms that social media use to govern their feeds. Instagram, Facebook, and many other platforms love videos. They amplify them in your user feed, so your content is much more likely to be seen.

If your goal is to build your audience or reach more eyeballs with your message, the key really is to just keep showing up. In the case of video cooking for health, if you post health cooking videos on a regular basis, you’re much more likely to gradually pop up higher in your followers’ feeds, and your content is more likely to reach the right people.

Keep Your Audience Engaged

Let’s talk about retention. In a video, viewers retain 95 per cent of a message versus 10 per cent when they read it in text. What does this mean in the real world? If you are explaining a new product or service, demonstrating it, or simply walking your viewers through a healthy new recipe, video is your best bet for ensuring that they not only hear your message, but that they also remember it.

This is especially useful for health brands. For example, if you create health cooking videos and guide your audience through the preparations, they’ll be more likely to remember those steps later on, try out the recipe and maybe even come back to your content for more. The more engagement you get, the more trust you’ll build among your viewers.

Build Stronger Connections

It’s something about it being video – perhaps it’s the visuals, combined with sound and audio, combined with storytelling, but videos seem to be more emotionally impactful than text and images.

A health cooking video might capture something like the fun of cooking, the benefits of healthy eating, the satisfaction of a delicious and nutritious meal, and these are things your audience can feel with you, deepening the relationship and building a tighter, more loyal community.

Why Pre-Made Health Cooking Videos Are a Game-Changer

If all of this sounds great but you’re worried about time crunches and the extra effort, don’t be! Pre-made health cooking videos are a great solution, especially if your schedule is packed or your budget is squeezed tight.

Ready to Roll, Anytime

The main advantage of pre-made videos is that they are ready to go – you do not have to plan, film or edit, you just pick up the videos, publish them, done. If you want a good routine on social media without spending the afternoons in front of the camera, then having a variety of, let’s say, 60 health cooking videos produced for you gives you the ability to keep your social channels active and fun with minimum effort.

Save Money While You’re At It

Oh, and cost. Professional-quality videos don’t come cheap. You still have to pay for equipment, software, and possibly talent. But when you buy pre-made videos, you get the benefits of professional production without the cost. You can take that money and use it for other needs, possibly on other marketing efforts such as advertising and influencer collaborations.

Consistent Quality, Every Time

Branding is about consistency. And on-brand pre-made health cooking videos are as consistent as they come – every video is formatted and produced exactly the same, giving your content the polished, professional look your followers are looking for.

They’re also easy to fit to your brand because they all follow the health-eating theme, letting you create a strong, unified brand presence across all your social media accounts.

Flexibility to Fit Your Needs

One of the best things about pre-made videos is that you can use the full length on YouTube or Facebook, slice it up into shorter segments for Instagram Stories or TikTok, or even repurpose it in an email newsletter. It is a great way of getting the most value out of your content and reaching your people wherever they hang out online.

Real-Life Success with Video Marketing

Tasty by BuzzFeed is the go-to page for millions of people wanting to watch short, high-quality recipe videos that will inspire them to try something new in the kitchen. With over 13 million Instagram followers, a skyrocketing YouTube channel, and several billion page views, Tasty’s health videos have spread like wildfire on social media.

Many of them have received hundreds of thousands to millions of views in a matter of days - including a health cooking video on the health benefits of eating fruit and vegetables in which over 1.6 million people have watched in less than a month. Showcasing the power of video in the food and health industry, health cooking videos could help your brand tap into that same kind of virility, attracting health-conscious consumers and increasing your brand reach online.

Time to Embrace the Power of Health Cooking Videos

In today’s social media-driven world, content without video just isn’t enough. And health cooking videos, as a form of content marketing for health and wellness, is one of the best ways to connect with your audience, build engagement since people are more likely to share that kind of video, and enlighten your audience on healthy eating habits, all while looking good and keeping it memorable.

By choosing health cooking videos already made, you can have the video marketing advantages of saving time and avoiding expenses and you can maximise your time instead to do what is important for you, which is to grow your brand and expand your customer base. If you are serious about advancing your social media presence, begin incorporating more video. Your audience—and your bottom-line—will thank you.